The Polish brand 4F has opened its new salon in Thailand, at the ASOK shopping center in Bangkok This is the second salon of the brand in this country. The first one was opened in June at the Terminal 21 shopping center in the city of Pattaya! On this occasion, the brand also sponsor two sports events.
Asia is another market where the Polish brand 4F plans to grow dynamically. After opening two salons in Qatar in the Middle East, 4F started its first stores in Thailand. In the latest space of the salon in Bangkok, customers can buy current collections along with special collections RL9 and AL - Robert Lewandowski and Anna Lewandowska.
- 4F brand doesn't slow down! Our dynamic expansion in international markets is another step towards our global presence. We are already present in 44 countries on 5 continents, and the opening of another salon in Thailand and participation in this country's rapidly growing market is an opportunity for the development of our brand. We are confident that the high-quality clothing and accessories from 4F, along with our innovative approach to sportswear, will win the hearts of the Thai people - Igor Klaja, CEO of OTCF S.A.
The 62 m2 salon draws inspiration from futurism and digital technology. The salon's interior is filled with simple and modern forms such as steel, mirrors, and smoked glass. Customer experience is a top priority in the store. Through digital and efficient wide entrance, the salon invites customers to explore the world of 4F.
As part of the celebration of the new store opening, the brand sponsored two sports events: a run that was part of the Bangsaen World Class Marathon and the Aquabike World Championships.
From 15th to 17th of September, the Aquabike World Championships took place in the Phitsanulok province. Aquabike UIM-ABP is one of the fastest, most demanding, and entertaining water sports disciplines, attracting the best athletes from around the world. In events like Circuit, Parallel Slalom, Endurance, Offshore, and Jet Raid, speed, skills, and raw power combine to create adrenaline-filled, constantly exciting, and spectacular races, and the Freestyle category provides incredible artistic feats and crazy aerial acrobatics.
On September 17th, 4F was a main sponsor of The Bangsaen10-2023 run. The event was part of the Bangsaen World Class Marathon series. Participants had the option to choose a 5 or 10 km route. 10,000 runners participated in the event.
- We aim to become a global brand, and I'm delighted that we can take on the challenge of opening a store in Thailand. Sponsoring sports events in this country is another step in strengthening 4F's position as a leader in the sportswear industry, and we certainly haven't said our final word on this matter - add Igor Klaja.
The opening of another store in Thailand is planned for the end of October 2023.
About 4F
4F is part of the OTCF S.A. clothing company based in Poland. It offers high-quality sports and casual wear and accessories which combine technology with modern design and trends. An important aspect of the brand's strategy is to support physical activity at all levels and across multiple disciplines, and to promote a well-being approach. The brand is a sponsor of several Olympic and Paralympic Committees and a Technical Partner of various football, basketball and volleyball teams. At the Beijing 2022 Winter Olympics, the brand's clothing was worn by representatives of 8 Olympic Committees and 3 Paralympic Committees. Its products are sold in 44 countries, eg. Australia, Qatar, Singapore, United Kingdom, Romania and United States. Brand’s ambassadors include Robert Lewandowski and Anna Lewandowska. In 2020 4F launched its Foundation – 4F Pomaga.Website: https://4fstore.com/
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